FREEDOM
Freedom
- Full say in the work you lead; flexible hours, focused on outcomes.
Freedom to create · Own your work · Everything ready
Mood Boost is where you're free to create games your way, earn a share of the profit from the games you build, and every resource — budget, AI, teams — is ready when you need it. This wave we're opening 26 positions across our 3 workshops: UA · Game Factory · Retention.
OWNERSHIP
Ownership
- Earn a % of the profit from the game you lead; uncapped bonuses for Core Members.
INVESTMENT & SUPPORT
Everything ready
- The latest tech, AI, data; per-game budget + 3 workshops (Craft · Publishing · UA).
📈
UA Lead 3 openings
Own the CPI axis for a portfolio of games — build and lead a UA machine that turns creative testing into profitable, repeatable growth.
Details
UA Lead 3 openings
Own the CPI axis for a portfolio of games — build and lead a UA machine that turns creative testing into profitable, repeatable growth.
Responsibilities
Campaign Strategy & Scaling
- Plan and run campaigns across Meta, Google, TikTok, Unity, AppLovin.
- Own the UA budget for your games; allocate by performance.
- Scale campaigns while protecting CPI and keeping the LTV > CPI loop profitable.
Creative Engine
- Lead the creative pipeline with the Art team — toward 30+ variants/week at scale.
- Design hook tests; read CTR and IPM to find winners.
- Multiply winning creatives into new variants and formats.
Team Leadership
- Lead and coach a pod of 3–4 UA Specialists.
- Build the UA playbook: test process, reporting standards, optimization cadence.
- Hire and grow new members of the UA workshop.
Data & Economics
- Track CPI, ROAS, LTV/CPI, and payback by cohort and funnel.
- Work in MMPs (AppsFlyer) and internal dashboards.
- Recommend go/no-go with Market Research and Game teams at every gate.
Success Metrics
Acquisition
CPIInstall VolumeROAS
Economics
LTV / CPIPayback Period
Engine
Creative Win RateTest VelocityTeam Growth
Requirements
Must Have
- 3+ years in mobile UA / performance marketing.
- Has scaled profitable campaigns with meaningful budgets.
- Hands-on with Meta, Google, TikTok, AppLovin, or Unity Ads.
- Strong data thinking: cohorts, LTV, payback.
Nice To Have
- Hyper-casual / hybrid-casual experience.
- MMPs (AppsFlyer, Adjust) and SQL.
- Has led a team or mentored juniors.
- ASO.
Ideal Candidate
“ Which creative wins this week — and why? ”
Someone who runs UA as a system: test fast, read the numbers honestly, scale what's winning.
🎯
UA Specialist 9 openings
Run campaigns and creative tests every single day — hunting winning hooks and keeping every dollar of spend accountable.
Details
UA Specialist 9 openings
Run campaigns and creative tests every single day — hunting winning hooks and keeping every dollar of spend accountable.
Responsibilities
Campaign Operations
- Set up, monitor, and optimize daily campaigns on your channels.
- Manage budget pacing; flag anomalies early.
Creative Testing
- Brief creative ideas to the Art team from hooks and trends.
- Run A/B hook tests; measure CTR and IPM; iterate continuously.
Analysis & Reporting
- Keep daily CPI / ROAS dashboards up to date.
- Track cohorts; propose optimizations backed by data.
Store & ASO Support
- Support icon, screenshot, and store listing tests.
- Watch conversion rates on the App Store and Google Play.
Success Metrics
Performance
CPIROAS
Testing
Test VelocityIPMCTR
Execution
Budget PacingReport Quality
Requirements
Must Have
- 1+ year in performance marketing — or a fresh grad with excellent analytical thinking.
- Strong Excel / Google Sheets.
- Eager to learn; happy living in the numbers every day.
Nice To Have
- Has run Meta / TikTok / Google Ads.
- Mobile game experience.
- Understands MMPs (AppsFlyer, Adjust).
- A feel for TikTok trends and creatives.
Ideal Candidate
“ What is this number telling me? ”
Someone curious about data — happy to run 20 tests to find the one that wins.
🧩
Game Designer — Senior / Mid 10 openings
Find the fun — design core loops with a satisfying moment, and turn prototypes into games players come back to.
Details
Game Designer — Senior / Mid 10 openings
Find the fun — design core loops with a satisfying moment, and turn prototypes into games players come back to.
Responsibilities
Core Design
- Design concepts, core loops, and mechanics.
- Define each game's “satisfying moment.”
- Design levels and the difficulty curve.
Prototype & Iterate
- Spec and build fast prototypes with Dev.
- Run playtests; listen to player feedback.
- Keep or kill based on data, not attachment.
Data-informed Design
- Read D1 / D7, level funnels, and FTUE.
- Fix retention drop-offs; add reward loops where they matter.
- Balance session length and pacing.
Cross-team Collaboration
- Work with Art and Dev to hit the intended game feel.
- Design hook-able moments for UA creatives.
- Contribute to the studio's reusable hit templates.
Success Metrics
Fun
Fun ScorePlaytest Feedback
Retention
D1 / D7Session Length
Factory
Prototype VelocityGreenlight Rate
Requirements
Must Have
- Mid: 2+ years · Senior: 4+ years in Game Design.
- Has shipped at least one mobile game.
- Deep F2P understanding: retention, progression, monetization loops.
- Writes clear, buildable design docs.
Nice To Have
- Hyper-casual / hybrid-casual or puzzle.
- Can prototype solo (Unity or playable tools).
- Data thinking and A/B testing.
- Understands UA and creative hooks.
Ideal Candidate
“ Where is this game's satisfying moment? ”
Someone who designs with both an instinct for fun and data about player behavior.
🔭
Market Research & Ideas 1 opening
Feed the factory with winning ideas — scan the market, spot rising mechanics early, and turn signals into validated game concepts.
Details
Market Research & Ideas 1 opening
Feed the factory with winning ideas — scan the market, spot rising mechanics early, and turn signals into validated game concepts.
Responsibilities
Market Intelligence
- Track top charts and trends via AppMagic and Sensor Tower.
- Publish regular market reports for the studio.
- Follow competitor studios' moves.
Opportunity Mining
- Spot rising genres and mechanics before they saturate.
- Find whitespace that fits the studio's strengths.
- Estimate market size and benchmark CPI.
Concept Pipeline
- Pitch concepts with hooks, references, and benchmarks.
- Maintain the idea backlog for Greenlight reviews.
Validation
- Partner with UA on hook / CPI tests for new concepts.
- Write prototype briefs with Game Designers.
- Compile learnings after every test round.
Success Metrics
Pipeline
Concepts / MonthIdea → Greenlight Rate
Signal
Trend Detection SpeedBenchmark Accuracy
Impact
Hook Win Rate
Requirements
Must Have
- Strong analytical and synthesis skills.
- Understands the mobile game market and F2P models.
- Fluent with research tools and working with data.
- Good English reading comprehension.
Nice To Have
- AppMagic / Sensor Tower / data.ai.
- Background in game design or UA.
- SQL or advanced Sheets.
Ideal Candidate
“ What is the market playing — and what will it play next? ”
Someone who sees the pattern before others do — and proves it with numbers.
🎨
Game Artist — Senior 1 opening
Give Mood Boost its look — lovable characters and worlds that read instantly in-game and hook players in the first 3 seconds of an ad.
Details
Game Artist — Senior 1 opening
Give Mood Boost its look — lovable characters and worlds that read instantly in-game and hook players in the first 3 seconds of an ad.
Responsibilities
Visual Development
- Shape the art style for each game and the studio.
- Design characters (like Mood) and their worlds.
- Create playful, readable UI/UX art.
Production
- Produce 2D assets and basic animation.
- Icons, screenshots, and store assets.
- Keep quality and style consistent across games.
UA Creative Support
- Partner with the UA workshop on ad-ready art, video, and playables.
- Iterate creatives on IPM / CTR signals.
Pipeline & Direction
- Standardize the art pipeline; use AI tools to move faster.
- Set direction and mentor artists who join later.
Success Metrics
Craft
Art QualityStyle Consistency
Speed
Asset DeliveryIteration Time
Impact
Store CTRCreative IPM
Requirements
Must Have
- 4+ years of 2D game art for mobile.
- Strong stylized / casual portfolio.
- Fluent in Photoshop, Illustrator, or equivalent.
- Basic animation (Spine or equivalent).
Nice To Have
- AI art workflows.
- UA creative experience.
- Implementing assets in Unity.
- Range across multiple styles.
Ideal Candidate
“ How do I make this character make people smile? ”
Someone who draws beautifully and fast — and knows why an image stops a scrolling thumb.
🛠️
Game Developer — Unity, Senior / Mid 1 opening
Turn prototypes into polished games — build fast, ship stable, and make every tap feel good.
Details
Game Developer — Unity, Senior / Mid 1 opening
Turn prototypes into polished games — build fast, ship stable, and make every tap feel good.
Responsibilities
Gameplay Development
- Implement core loops and mechanics from design.
- Craft game feel: physics, effects, haptics, juice.
- Tune controls until every touch feels right.
Rapid Prototyping
- Build playable prototypes in days.
- Build reusable modules and templates for the game factory.
SDK & LiveOps
- Integrate ads (MAX / LevelPlay) and analytics (AppsFlyer, GameAnalytics).
- Remote config and A/B testing infrastructure.
Performance & Stability
- Keep crash-free rate, load time, and memory in budget.
- Test across devices; care for the build pipeline.
Success Metrics
Speed
Prototype VelocityBuild Cadence
Quality
Crash-free RateLoad Time
Product
Game FeelLive-ops Readiness
Requirements
Must Have
- Mid: 2+ years · Senior: 4+ years of Unity / C#.
- Has shipped at least one mobile game.
- Experience integrating ad SDKs and analytics.
- Solid mobile performance optimization.
Nice To Have
- Hyper-casual / hybrid-casual.
- A passion for game feel and juice.
- Tooling / editor scripting.
- CI/CD.
Ideal Candidate
“ Does this tap feel good yet? ”
Someone who ships fast without compromising on how the game feels.
🎮
Game Director 1 opening
Own the creative direction and product quality — making sure every Mood Boost game is fun, engaging, and built to win in the market.
Details
Game Director 1 opening
Own the creative direction and product quality — making sure every Mood Boost game is fun, engaging, and built to win in the market.
Responsibilities
Product Vision
- Build the product vision.
- Define the gameplay direction.
- Define the target player experience.
- Keep products aligned with our philosophy.
Creative Leadership
- Lead the Design, Art, and Product teams.
- Evaluate new game ideas.
- Decide on features and experience.
- Ensure creative quality across projects.
Portfolio Management
- Take part in Greenlight / Kill decisions.
- Manage the portfolio of games in development.
- Set resource investment priorities.
Player Experience
- Track Fun Score, Retention, feedback, and reviews.
- Improve based on player data.
Success Metrics
Product
Hit RateD1 / D7 / D30Session LengthRetention
Portfolio
Greenlit RateWinning Games
Player
Fun ScoreRatingNPS
Requirements
Must Have
- 5+ years in Game Design or Product.
- Has shipped a released game.
- Understands mobile free-to-play.
- Strong product decision-making.
Nice To Have
- Has led a team.
- Shipped a game with 1M+ downloads.
- Understands UA and monetization.
Ideal Candidate
“ What will make players happier? ”
Someone who can answer this question — and turn that answer into a real product.
Don't see the right role? Say hi anyway — we always love meeting people who care about creating joy.